When SAB Miller Ursus Breweries launched Ursus Cooler, a new beer and lemonade mix, they wanted to position Ursus Cooler as a first option to choose for refreshing and cooling in a hot summer day. To show that, we launched two TV commercials by showing how this new beer has made. In an icy and glacial world, two special heroes prepare a new beer using their weapons to slice the lemons.