SAB Miller - Ursus Cooler

THE COOLER 

EFFECT

When SAB Miller Ursus Breweries launched Ursus Cooler, a new beer and lemonade mix, they wanted to position Ursus Cooler as a first option to choose for refreshing and cooling in a hot summer day. To show that, we launched two TV commercials by showing how this new beer has made. In an icy and glacial world, two special heroes prepare a new beer using their weapons to slice the lemons. 

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Role: Deputy Creative Director / Art Director | Agency: Graffiti BBDO

Additional credits: Vlad Lazar - CD/CW / Eleodor Ghenoiu - Strategy

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