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My name is Bob Toma, a Romanian-born Creative Director/Art, based now in Milwaukee, Wisconsin, USA. With 20+ years of experience in advertising, working with passion for global holding agencies or creative shops, concepting for integrated campaigns, building brands, mentoring teams, and achieving accolades in the most important award shows . Crossing from traditional to digital, and in between. A hands-on creative, skilled in Art Direction, Graphic Design, Typography, and Illustration.


I strongly believe the good ideas which are beautifully crafted could intrigue people, start the conversation, and make people share. My approach in the creative process is to identify the problem, find the insight, and point out an interesting tension once the brief has been established. Also, I believe, a well Crafted Art Direction makes the work stunning. My belief "Concept first. Craft later" stands firm on everything I do.

During my career, I concepted for many brands, different fields, including CPG, automotive, banking, farming, telecom, or pharma. Here are a few: Soliqua - Sanofi, Tepezza, Krystexxa - Horizon Therapeutics, Abbott Labs, Pioneer - Corteva Agriscience, Zoetis, Trane, P&G, Dacia - Renault, Ursus, Ciucas - SAB Miller, Kinder, Bueno - Ferrero, M&Ms, Wrigley - Mars, Pepsico, Granini, ING Bank, Orange, Romtelecom, Coldrex - GSK, Parodontax, Blend-a-med, Sensodyne - P&G, OMV Petrom, Virgin Radio, Tuborg, VISA, British American Tobacco, JTI, Tuborg, Tiriac Energy, United Way, Capital, Beneva Foundation, Eastpak, and more. 

Besides advertising, I love drawing, touring Art Museums all over the world, watching movies, photography, traveling, cooking and spending time with my wife and my two boys.

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"Concept first,

Craft later."

But Craft 

really matters.

FREELANCE CREATIVE DIRECTOR  / ART   •   BOB CREATIVE, MILWAUKEE, WI, USA

VP ASSOCIATE CREATIVE DIRECTOR / ART   •   S&P OMNICOM HEALTH, NYC, USA

VP  CREATIVE DIRECTOR / ART   •   AREA 23 IPG HEALTH, NYC, USA

CREATIVE DIRECTOR   •   ABBOTT LABS, CHICAGO, USA

CREATIVE DIRECTOR   •   BADER RUTTER, MILWAUKEE, WI, USA

CREATIVE DIRECTOR   •   RUSU+BORTUN, ROMANIA

GROUP  CREATIVE DIRECTOR  •  PUBLICIS, ROMANIA

GROUP  CREATIVE DIRECTOR  •  BBDO, ROMANIA

HEAD OF ART  •  BBDO, ROMANIA

HEAD OF ART  •  GREY WORLWIDE, ROMANIA

SENIOR ART DIRECTOR  •  GREY WORLWIDE, ROMANIA

HEAD OF ART  •  GAVRILA & ASSOCIATES, ROMANIA

JUNIOR ART DIRECTOR  •  D'ARCY WORLDWIDE, ROMANIA

Achievements

2023

 

2022

 

 

 

 

2018

 

 

 

 

 

 

2017

 

 

2014

 

 

 

 

 

 

2013

 

 

 

 

2012

 

2010

 

 

 

 

 

 

 

 

 

2009

COMMUNICATION ARTS |  FINALIST  |  DESIGN  |  IPPU - VALUES WE STICK TO

EPICA AWARDS  |  FINALIST  |  PUBLICATION DESIGN  |  IPPU - THE EVERYDAY LABELS

LURZER'S ARCHIVE 200 BEST PHOTOGRAPHERS  |  IPPU - 2022 CALENDAR

D&AD AWARDS  |  FINALIST  |  ILLUSTRATION  |  IPPU - THE EVERYDAY LABELS

CRESTA INTERNATIONAL ADVERTISING AWARDS  |  FINALIST  |  PRINT CRAFT  |  ILLUSTRATION  |  IPPU - THE EVERYDAY LABELS

EPICA AWARDS  |  FINALIST  |  DIRECT MARKETING  |  IPPU - THE EVERYDAY LABELS

GOLDEN DRUM FESTIVAL  |  FINALIST  |  UNITED WAY - EDUCATION WITHOUT INTERRUPTION

GOLDEN DRUM FESTIVAL  |  FINALIST  |  PRIMUS  - PRISON FIX UP

EPICA AWARDS  |  BRONZE  |  PRINT CRAFT  |  BENEVA - HOMELESS AT HOME

LURZER'S ARCHIVE  |  BENEVA - HOMELESS AT HOME

LURZER'S ARCHIVE 100 BEST DIGITAL ARTISTS  |  TIRIAC ENERGY - THE MIXED VEHICLE

 

FIBRA ROMANIAN ADVERTISING AWARDS  |  SILVER   |  PRIMUS  - PRISON FIX UP

FIBRA ROMANIAN ADVERTISING AWARDS   |  BRONZE  |  APOLLO 111 THEATRE 

NEW YORK FESTIVALS  |  BRONZE  |  PRINT CRAFT  | CAPITAL NEWSPAPER - LIKE A BOSS

CLIO AWARDS  |  2 x FINALIST  |  PRINT CRAFT  |  CAPITAL NEWSPAPER - LIKE A BOSS

EFFIE AWARDS  |  SILVER  |  OMV PETROM - ANDREI'S COUNTRY

EFFIE AWARDS  |  GOLD  |  SAB MILLER - URSUS COOLER

EFFIE AWARDS  |  GOLD  |  REACT - A CHANCE FOR LIFE

LURZER'S ARCHIVE  |  FOREIGN POLICY - HOW THE WORLD WORKS

CANNES LIONS  |  4 x FINALIST  |  PRINT/OUTDOOR CRAFT ILLUSTRATION  |  CAPITAL NEWSPAPER - LIKE A BOSS

EUROBEST  |  SILVER  |  PRINT  |  CAPITAL NEWSPAPER - LIKE A BOSS

EUROBEST  |  BRONZE  |  OUTDOOR  |  CAPITAL NEWSPAPER - LIKE A BOSS

EFFIE AWARDS  |  SILVER  |  DACIA RENAULT SANDERO - JUST LIVE

CANNES LIONS  |  FINALIST  |  MEDIA  |  P&G LENOR - FLOWER WRAPPING FOIL

EFFIE AWARDS  |  GOLD  |  ROMTELECOM CLICKNET - THE RAIN

AD PRINT  |  GOLD  |  EASTPAK - SAFE INSIDE

AD PRINT  |  GOLD  |  STEPS FOR LIFE

AD PRINT  |  SILVER  |  P&G LENOR - FLOWER BUCKETS

AD'OR  |  7x GOLD

LURZER'S ARCHIVE  |  EASTPAK - SAFE INSIDE 

LURZER'S ARCHIVE  |  STEPS FOR LIFE

CANNES LIONS  |  FINALIST  |  OUTDOOR POSTER  |  EASTPAK - SAFE INSIDE

EUROBEST  |  BRONZE  |  MEDIA  |  P&G LENOR - FLOWER BUCKETS

AD PRINT  |  BRONZE |  P&G LENOR - FLOWER BUCKETS

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