I'm Bob Toma, a Romanian-born Creative Director/Art living now in Milwaukee, Wisconsin. With more than 20 years experience in advertising, working for global

and local agencies, concepting for integrated campaigns including TV, Print,

Out-of-Home or Experiential. Crossing from traditional to digital, and in between, being hands-on creative, skilled in art direction, graphic design, typography

and illustration.

I strongly believe in creative ideas that can make people engage more with the brands, connecting more, making them talk about, and share. My approach is to identify the problem, find the true human insight, and point out the interesting tension once the brief has been settled. Then in execution, a well crafted art direction makes the work  outstanding and shareable. My belief "Concept first. Crafted execution later" stands firm on everything I do.

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During my career, I concepted for many brands from different areas, including CPG, automotive, banking, farming, telecom, or pharma. Here are a few:

Soliqua - Sanofi, Tepezza, Krystexxa - Horizon Therapeutics, Abbott Labs, Pioneer - Corteva Agriscience, Zoetis, Trane, P&G, Dacia - Renault, Ursus, Ciucas - SAB Miller, Kinder, Bueno - Ferrero, M&Ms, Wrigley - Mars, Pepsico, Granini, ING Bank, Orange, Romtelecom, Coldrex - GSK, Parodontax, Blend-a-med, Sensodyne - P&G, OMV Petrom, Virgin Radio, Tuborg, VISA, British American Tobacco, JTI, Tuborg, Tiriac Energy, United Way, Capital, Beneva Foundation, Eastpak, and more. 

Agencies: Area23 - IPG Health, Science&Purpose - Omnicom Health, Abbott Labs, Bader Rutter, Rusu+Bortun, Publicis, BBDO, GREY, Gavrila&Asociatii, D'Arcy

I achieved  accolades in all the major festivals such as D&AD, Cannes Lions, Eurobest, Clio, New York Festivals, Eurobest, Epica, Effie, my work being featured many times in Lurzer's Archive.

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Besides advertising, I love drawing, touring Art Museums all over the world, watching movies, traveling, or having fun with my two boys.

AWARDS

2022

D&AD AWARDS  |  FINALIST  |  ILLUSTRATION  |  IPPU - THE EVERYDAY LABELS

CRESTA INTERNATIONAL ADVERTISING AWARDS  |  FINALIST  |  PRINT CRAFT  |  ILLUSTRATION  |  IPPU - THE EVERYDAY LABELS

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2018

GOLDEN DRUM FESTIVAL  |  FINALIST  |  UNITED WAY - EDUCATION WITHOUT INTERRUPTION

GOLDEN DRUM FESTIVAL  |  FINALIST  |  PRIMUS  - PRISON FIX UP

EPICA AWARDS  |  BRONZE  |  PRINT CRAFT  |  BENEVA - HOMELESS AT HOME

LURZER'S ARCHIVE  |  BENEVA - HOMELESS AT HOME

LURZER'S ARCHIVE 100 BEST DIGITAL ARTISTS  |  TIRIAC ENERGY - THE MIXED VEHICLE

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2017

FIBRA ROMANIAN ADVERTISING AWARDS  |  SILVER   |  PRIMUS  - PRISON FIX UP

FIBRA ROMANIAN ADVERTISING AWARDS   |  BRONZE  |  APOLLO 111 THEATRE 

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2014

NEW YORK FESTIVALS  |  BRONZE  |  PRINT CRAFT  | CAPITAL NEWSPAPER - LIKE A BOSS

CLIO AWARDS  |  2 x FINALIST  |  PRINT CRAFT  |  CAPITAL NEWSPAPER - LIKE A BOSS

EFFIE AWARDS  |  SILVER  |  OMV PETROM - ANDREI'S COUNTRY

EFFIE AWARDS  |  GOLD  |  SAB MILLER - URSUS COOLER

EFFIE AWARDS  |  GOLD  |  REACT - A CHANCE FOR LIFE

LURZER'S ARCHIVE  |  FOREIGN POLICY - HOW THE WORLD WORKS

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2013

CANNES LIONS  |  4 x FINALIST  |  PRINT/OUTDOOR CRAFT ILLUSTRATION  |  CAPITAL NEWSPAPER - LIKE A BOSS

EUROBEST  |  SILVER  |  PRINT  |  CAPITAL NEWSPAPER - LIKE A BOSS

EUROBEST  |  BRONZE  |  OUTDOOR  |  CAPITAL NEWSPAPER - LIKE A BOSS

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2012

EFFIE AWARDS  |  SILVER  |  DACIA RENAULT SANDERO - JUST LIVE

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2010

CANNES LIONS  |  FINALIST  |  MEDIA  |  P&G LENOR - FLOWER WRAPPING FOIL

EFFIE AWARDS  |  GOLD  |  ROMTELECOM CLICKNET - THE RAIN

AD PRINT  |  GOLD  |  EASTPAK - SAFE INSIDE

AD PRINT  |  GOLD  |  STEPS FOR LIFE

AD PRINT  |  SILVER  |  P&G LENOR - FLOWER BUCKETS

AD'OR  |  7x GOLD

LURZER'S ARCHIVE  |  EASTPAK - SAFE INSIDE 

LURZER'S ARCHIVE  |  STEPS FOR LIFE

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2009

CANNES LIONS  |  FINALIST  |  OUTDOOR POSTER  |  EASTPAK - SAFE INSIDE

EUROBEST  |  BRONZE  |  MEDIA  |  P&G LENOR - FLOWER BUCKETS

AD PRINT  |  BRONZE |  P&G LENOR - FLOWER BUCKETS

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