My motto:
"Concept Now,
Craft Later."
But Craft
really matters.
My name is Bob Toma, a Romanian-born Creative Director/Art, living now in Milwaukee, Wisconsin. With 20+ years of experience in advertising, working with passion for global holding agencies or creative shops, concepting for integrated campaigns, building brands, mentoring teams, and achieving accolades in the most important award shows . Crossing from traditional to digital, and in between. A hands-on creative, skilled in Art Direction, Graphic Design, Typography, and Illustration.
I strongly believe that unexpected ideas which are beautifully crafted intrigue people, start the conversation, and make people share. My approach in the creative process is to identify the problem, find the insight, and point out an interesting tension once the brief has been established. As a final act, I believe, a well Crafted Art Direction makes the work outstanding. My belief "Concept now. Craft later" stands firm on everything I do.
During my career, I concepted for many brands, different fields, including CPG, automotive, banking, farming, telecom, or pharma. Here are a few: Soliqua - Sanofi, Tepezza, Krystexxa - Horizon Therapeutics, Abbott Labs, Pioneer - Corteva Agriscience, Zoetis, Trane, P&G, Dacia - Renault, Ursus, Ciucas - SAB Miller, Kinder, Bueno - Ferrero, M&Ms, Wrigley - Mars, Pepsico, Granini, ING Bank, Orange, Romtelecom, Coldrex - GSK, Parodontax, Blend-a-med, Sensodyne - P&G, OMV Petrom, Virgin Radio, Tuborg, VISA, British American Tobacco, JTI, Tuborg, Tiriac Energy, United Way, Capital, Beneva Foundation, Eastpak, and more.
Besides advertising, I love drawing, touring Art Museums all over the world, watching movies, traveling, or having fun with my two boys.
FREELANCE CREATIVE DIRECTOR / ART • BOB CREATIVE, MILWAUKEE, WI, USA
VP ASSOCIATE CREATIVE DIRECTOR / ART • S&P OMNICOM HEALTH, NYC, USA
VP CREATIVE DIRECTOR / ART • AREA 23 IPG HEALTH, NYC, USA
CREATIVE DIRECTOR • ABBOTT LABS, CHICAGO, USA
CREATIVE DIRECTOR • BADER RUTTER, MILWAUKEE, WI, USA
CREATIVE DIRECTOR • RUSU+BORTUN, ROMANIA
GROUP CREATIVE DIRECTOR • PUBLICIS, ROMANIA
GROUP CREATIVE DIRECTOR • BBDO, ROMANIA
HEAD OF ART • BBDO, ROMANIA
HEAD OF ART • GREY WORLWIDE, ROMANIA
SENIOR ART DIRECTOR • GREY WORLWIDE, ROMANIA
HEAD OF ART • GAVRILA & ASSOCIATES, ROMANIA
JUNIOR ART DIRECTOR • D'ARCY WORLDWIDE, ROMANIA
AWARDS
2023
COMMUNICATION ARTS | FINALIST | DESIGN | IPPU - VALUES WE STICK TO
2022
D&AD AWARDS | FINALIST | ILLUSTRATION | IPPU - THE EVERYDAY LABELS
CRESTA INTERNATIONAL ADVERTISING AWARDS | FINALIST | PRINT CRAFT | ILLUSTRATION | IPPU - THE EVERYDAY LABELS
EPICA AWARDS | FINALIST | DIRECT MARKETING | IPPU - THE EVERYDAY LABELS
2018
GOLDEN DRUM FESTIVAL | FINALIST | UNITED WAY - EDUCATION WITHOUT INTERRUPTION
GOLDEN DRUM FESTIVAL | FINALIST | PRIMUS - PRISON FIX UP
EPICA AWARDS | BRONZE | PRINT CRAFT | BENEVA - HOMELESS AT HOME
LURZER'S ARCHIVE | BENEVA - HOMELESS AT HOME
LURZER'S ARCHIVE 100 BEST DIGITAL ARTISTS | TIRIAC ENERGY - THE MIXED VEHICLE
2017
FIBRA ROMANIAN ADVERTISING AWARDS | SILVER | PRIMUS - PRISON FIX UP
FIBRA ROMANIAN ADVERTISING AWARDS | BRONZE | APOLLO 111 THEATRE
2014
NEW YORK FESTIVALS | BRONZE | PRINT CRAFT | CAPITAL NEWSPAPER - LIKE A BOSS
CLIO AWARDS | 2 x FINALIST | PRINT CRAFT | CAPITAL NEWSPAPER - LIKE A BOSS
EFFIE AWARDS | SILVER | OMV PETROM - ANDREI'S COUNTRY
EFFIE AWARDS | GOLD | SAB MILLER - URSUS COOLER
EFFIE AWARDS | GOLD | REACT - A CHANCE FOR LIFE
LURZER'S ARCHIVE | FOREIGN POLICY - HOW THE WORLD WORKS
2013
CANNES LIONS | 4 x FINALIST | PRINT/OUTDOOR CRAFT ILLUSTRATION | CAPITAL NEWSPAPER - LIKE A BOSS
EUROBEST | SILVER | PRINT | CAPITAL NEWSPAPER - LIKE A BOSS
EUROBEST | BRONZE | OUTDOOR | CAPITAL NEWSPAPER - LIKE A BOSS
2012
EFFIE AWARDS | SILVER | DACIA RENAULT SANDERO - JUST LIVE
2010
CANNES LIONS | FINALIST | MEDIA | P&G LENOR - FLOWER WRAPPING FOIL
EFFIE AWARDS | GOLD | ROMTELECOM CLICKNET - THE RAIN
AD PRINT | GOLD | EASTPAK - SAFE INSIDE
AD PRINT | GOLD | STEPS FOR LIFE
AD PRINT | SILVER | P&G LENOR - FLOWER BUCKETS
AD'OR | 7x GOLD
LURZER'S ARCHIVE | EASTPAK - SAFE INSIDE
LURZER'S ARCHIVE | STEPS FOR LIFE
2009
CANNES LIONS | FINALIST | OUTDOOR POSTER | EASTPAK - SAFE INSIDE
EUROBEST | BRONZE | MEDIA | P&G LENOR - FLOWER BUCKETS
AD PRINT | BRONZE | P&G LENOR - FLOWER BUCKETS
+1-773-332-8546 | bobtomacreative@gmail.com
© BOBTOMA