I'm a Romanian-born award-winning Creative Director/Art based in Milwaukee, Wisconsin, currently working as VP Creative Director at Area23 IPG New York.

In more than 20 years of advertising, I worked for global and local agencies, concepting for integrated campaigns including TV, Print, Billboards, crossing from traditional to digital, and in between. Being hands-on creative, skilled in art direction, graphic design, and illustration.

I strongly believe in the disruptive ideas that stop people from their daily routine.

My approach is to identify the problem, find the true human insight, and point out the interesting tension since the brief has been established. My professional maxim "Idea first, crafted execution later" stands firm through all of my work.

During my career, I worked for brands from different areas, including CPG, automotive, banking, farming, telecom, or pharma. Here are a few:

Soliqua - Sanofi, Tepezza, Krystexxa - Horizon Therapeutics, Abbott Labs, Pioneer - Corteva Agriscience, Zoetis, Trane, P&G, Dacia - Renault, Ursus, Ciucas - SAB Miller, Kinder, Bueno - Ferrero, M&Ms, Wrigley - Mars, Pepsi, Granini, ING Bank, Orange, Romtelecom, Parodontax, Blend-a-med, Sensodyne - P&G, OMV Petrom, Virgin Radio, Tuborg, VISA, British American Tobacco, JTI, Tuborg, Tiriac Energy, United Way Romania, Capital, Beneva Foundation, Eastpak, and more.

I achieved many accolades in Cannes Lions, Eurobest, Clio, New York Festivals, Eurobest, Golden Drum, Effie, and my work has been published in Lurzer's Archive.

Outside advertising, I love Art, Cinematography, Interior Design, Drawing, and I'm also 24/7 dad for my boys, Simon and Nicolas, traveling, cooking, and playing basketball together.

My resume