I'm a Romanian-born award-winning Creative Director/Art Director currently based in Milwaukee, Wisconsin. In over 18 years of advertising, I worked with passion for global and local agencies, concepting and developing integrated campaigns, crossing from traditional to digital, and in between. Being hands-on creative, skilled in art direction, graphic design, and illustration.
I believe in disruptive ideas that can stop people from day to day life. My approach is to identify the problem, find the true human insight, and point out the interesting tension since the brief has been established. My professional maxim "Idea first, crafted execution later" stands firm for my whole work.
During my career, I worked for many brands, including CPG, automotive, banking, farming, telecom, or pharma. Here are few:
Pioneer - Corteva Agriscience, Zoetis, Trane, P&G, Renault (Dacia), SAB Miller, Ferrero, Mars (M&Ms, Wrigley), Granini, ING Bank, Orange, Romtelecom, GSK (Parodontax), OMV Petrom, Virgin Radio, Tuborg, VISA, British American Tobacco, JTI, ING, Tuborg, Tiriac Energy, United Way Romania, Capital, Beneva Foundation, Eastpak, and more.
I achieved many accolades in Cannes Lions, Eurobest, Clio, New York Festivals, Eurobest, Golden Drum, Effie, and my work has been published in Lurzer's Archive.
Outside the advertising world, I love Art, Cinematography, Interior Design, and I'm 24/7 dad for my boys, Simon and Nicolas, traveling, cooking, and playing Sequence with them.
AWARDS & RECOGNITION
2018
GOLDEN DRUM FESTIVAL | SHORTLIST | UNITED WAY - EDUCATION WITHOUT INTERRUPTION
GOLDEN DRUM FESTIVAL | SHORTLIST | PRIMUS - PRISON FIX UP
EPICA AWARDS | BRONZE | PRINT CRAFT | BENEVA - HOMELESS AT HOME
LURZER'S ARCHIVE | BENEVA - HOMELESS AT HOME
LURZER'S ARCHIVE 100 BEST DIGITAL ARTISTS | TIRIAC ENERGY - THE MIXED VEHICLE
2017
FIBRA ROMANIAN ADVERTISING AWARDS | SILVER | PRIMUS - PRISON FIX UP
FIBRA ROMANIAN ADVERTISING AWARDS | PRIMUS - PRISON FIX UP
2014
NEW YORK FESTIVALS | BRONZE | PRINT CRAFT | CAPITAL NEWSPAPER - LIKE A BOSS
CLIO AWARDS | 2 x SHORTLISTS | PRINT CRAFT | CAPITAL NEWSPAPER - LIKE A BOSS
EFFIE AWARDS | SILVER | OMV PETROM - ANDREI'S COUNTRY
EFFIE AWARDS | GOLD | SAB MILLER - URSUS COOLER LAUNCH
EFFIE AWARDS | GOLD | REACT - A CHANCE FOR LIFE
2013
CANNES LIONS | 2 x SHORTLISTS | PRINT OUTDOOR CRAFT ILLUSTRATION | CAPITAL NEWSPAPER - LIKE A BOSS
EUROBEST | PRINT | SILVER | CAPITAL NEWSPAPER - LIKE A BOSS
EUROBEST | BRONZE | OUTDOOR | CAPITAL NEWSPAPER - LIKE A BOSS
2012
EFFIE AWARDS | SILVER | DACIA RENAULT SANDERO - JUST LIVE
2010
CANNES LIONS | SHORTLIST | MEDIA | P&G LENOR - FLOWER WRAPPING FOIL
EFFIE AWARDS | GOLD | ROMTELECOM CLICKNET - THE RAIN
AD PRINT | GOLD | EASTPACK - SAFE INSIDE
AD PRINT | GOLD | STEPS FOR LIFE
AD PRINT | SILVER | P&G LENOR - FLOWER BUCKETS
AD'OR | 7x GOLD
2009
CANNES LIONS | SHORTLIST | OUTDOOR POSTER | EASTPAK - SAFE INSIDE
EUROBEST | BRONZE | MEDIA | P&G LENOR - FLOWER BUCKETS
AD PRINT | BRONZE | P&G LENOR - FLOWER BUCKETS
