I'm a Romanian-born award-winning Creative Director / Art based in Milwaukee, Wisconsin, currently working as VP, Associate Creative Director at Science&Purpose, an Omnicom Health Group, New York. In more than 20 years of advertising, I worked for global and local agencies, concepting for integrated campaigns including TV, Print, Billboards, crossing from traditional to digital, and in between. Being hands-on creative, skilled in art direction, graphic design, and illustration.
I strongly believe in the disruptive ideas that stop people from their daily routine.
My approach is to identify the problem, find the true human insight, and point out the interesting tension since the brief has been established. My professional maxim "Idea first, crafted execution later" stands firm through all of my work.
During my career, I worked for brands from different areas, including CPG, automotive, banking, farming, telecom, or pharma. Here are a few:
Soliqua - Sanofi, Tepezza, Krystexxa - Horizon Therapeutics, Abbott Labs, Pioneer - Corteva Agriscience, Zoetis, Trane, P&G, Dacia - Renault, Ursus, Ciucas - SAB Miller, Kinder, Bueno - Ferrero, M&Ms, Wrigley - Mars, Pepsi, Granini, ING Bank, Orange, Romtelecom, Parodontax, Blend-a-med, Sensodyne - P&G, OMV Petrom, Virgin Radio, Tuborg, VISA, British American Tobacco, JTI, Tuborg, Tiriac Energy, United Way Romania, Capital, Beneva Foundation, Eastpak, and more.
I achieved accolades in D&AD Awards, Cannes Lions, Eurobest, Clio, New York Festivals, Eurobest, Golden Drum, Effie, and my work has been published in Lurzer's Archive.
Outside advertising, I love Art, Cinematography, Interior Design, Drawing, and I'm also 24/7 dad for my boys, Simon and Nicolas, traveling, cooking, and playing basketball together.
D&AD AWARDS | SHORTLIST | ILLUSTRATION | IPPU - THE EVERYDAY LABELS
GOLDEN DRUM FESTIVAL | SHORTLIST | UNITED WAY - EDUCATION WITHOUT INTERRUPTION
GOLDEN DRUM FESTIVAL | SHORTLIST | PRIMUS - PRISON FIX UP
EPICA AWARDS | BRONZE | PRINT CRAFT | BENEVA - HOMELESS AT HOME
LURZER'S ARCHIVE | BENEVA - HOMELESS AT HOME
LURZER'S ARCHIVE 100 BEST DIGITAL ARTISTS | TIRIAC ENERGY - THE MIXED VEHICLE
FIBRA ROMANIAN ADVERTISING AWARDS | SILVER | PRIMUS - PRISON FIX UP
FIBRA ROMANIAN ADVERTISING AWARDS | PRIMUS - PRISON FIX UP
NEW YORK FESTIVALS | BRONZE | PRINT CRAFT | CAPITAL NEWSPAPER - LIKE A BOSS
CLIO AWARDS | 2 x SHORTLISTS | PRINT CRAFT | CAPITAL NEWSPAPER - LIKE A BOSS
EFFIE AWARDS | SILVER | OMV PETROM - ANDREI'S COUNTRY
EFFIE AWARDS | GOLD | SAB MILLER - URSUS COOLER
EFFIE AWARDS | GOLD | REACT - A CHANCE FOR LIFE
CANNES LIONS | 4 x SHORTLISTS | PRINT/OUTDOOR CRAFT ILLUSTRATION | CAPITAL NEWSPAPER - LIKE A BOSS
EUROBEST | SILVER | PRINT | CAPITAL NEWSPAPER - LIKE A BOSS
EUROBEST | BRONZE | OUTDOOR | CAPITAL NEWSPAPER - LIKE A BOSS
EFFIE AWARDS | SILVER | DACIA RENAULT SANDERO - JUST LIVE
CANNES LIONS | SHORTLIST | MEDIA | P&G LENOR - FLOWER WRAPPING FOIL
EFFIE AWARDS | GOLD | ROMTELECOM CLICKNET - THE RAIN
AD PRINT | GOLD | EASTPAK - SAFE INSIDE
AD PRINT | GOLD | STEPS FOR LIFE
AD PRINT | SILVER | P&G LENOR - FLOWER BUCKETS
AD'OR | 7x GOLD
LURZER'S ARCHIVE | EASTPAK - SAFE INSIDE
LURZER'S ARCHIVE | STEPS FOR LIFE
CANNES LIONS | SHORTLIST | OUTDOOR POSTER | EASTPAK - SAFE INSIDE
EUROBEST | BRONZE | MEDIA | P&G LENOR - FLOWER BUCKETS
AD PRINT | BRONZE | P&G LENOR - FLOWER BUCKETS