I'm a Romanian-born award-winning Creative Director/Art Director based in Milwaukee, Wisconsin, currently working as a VP/Creative Director at Area23 FCB Health NY. In more than 19 years of advertising, I worked with passion for global and local agencies, concepting and developing integrated campaigns, crossing from traditional to digital, and in between. Being hands-on creative, skilled in art direction, graphic design, and illustration.
I believe in the disruptive ideas that can stop people from their daily routine.
My approach being to identify the problem, find the true human insight, and point out the interesting tension since the brief has been established. My professional maxim "Idea first, crafted execution later" stands firm for my entire work.
During my career, I worked for many brands, including CPG, automotive, banking, farming, telecom, or pharmaceuticals. Here are few:
Pioneer - Corteva Agriscience, Zoetis, Trane, P&G, Renault (Dacia), SAB Miller, Ferrero, Mars (M&Ms, Wrigley), Granini, ING Bank, Orange, Romtelecom, GSK (Parodontax), OMV Petrom, Virgin Radio, Tuborg, VISA, British American Tobacco, JTI, ING, Tuborg, Tiriac Energy, United Way Romania, Capital, Beneva Foundation, Eastpak, and more.
I achieved many accolades in Cannes Lions, Eurobest, Clio, New York Festivals, Eurobest, Golden Drum, Effie, and my work has been published in Lurzer's Archive.
If I'm not doing advertising, I love Art, Cinematography, Interior Design, Drawing and I'm 24/7 dad for my boys, Simon and Nicolas, traveling, cooking, and playing Sequence with them.
AWARDS & RECOGNITION
GOLDEN DRUM FESTIVAL | SHORTLIST | UNITED WAY - EDUCATION WITHOUT INTERRUPTION
GOLDEN DRUM FESTIVAL | SHORTLIST | PRIMUS - PRISON FIX UP
EPICA AWARDS | BRONZE | PRINT CRAFT | BENEVA - HOMELESS AT HOME
LURZER'S ARCHIVE | BENEVA - HOMELESS AT HOME
LURZER'S ARCHIVE 100 BEST DIGITAL ARTISTS | TIRIAC ENERGY - THE MIXED VEHICLE
FIBRA ROMANIAN ADVERTISING AWARDS | SILVER | PRIMUS - PRISON FIX UP
FIBRA ROMANIAN ADVERTISING AWARDS | PRIMUS - PRISON FIX UP
NEW YORK FESTIVALS | BRONZE | PRINT CRAFT | CAPITAL NEWSPAPER - LIKE A BOSS
CLIO AWARDS | 2 x SHORTLISTS | PRINT CRAFT | CAPITAL NEWSPAPER - LIKE A BOSS
EFFIE AWARDS | SILVER | OMV PETROM - ANDREI'S COUNTRY
EFFIE AWARDS | GOLD | SAB MILLER - URSUS COOLER LAUNCH
EFFIE AWARDS | GOLD | REACT - A CHANCE FOR LIFE
CANNES LIONS | 2 x SHORTLISTS | PRINT OUTDOOR CRAFT ILLUSTRATION | CAPITAL NEWSPAPER - LIKE A BOSS
EUROBEST | PRINT | SILVER | CAPITAL NEWSPAPER - LIKE A BOSS
EUROBEST | BRONZE | OUTDOOR | CAPITAL NEWSPAPER - LIKE A BOSS
EFFIE AWARDS | SILVER | DACIA RENAULT SANDERO - JUST LIVE
CANNES LIONS | SHORTLIST | MEDIA | P&G LENOR - FLOWER WRAPPING FOIL
EFFIE AWARDS | GOLD | ROMTELECOM CLICKNET - THE RAIN
AD PRINT | GOLD | EASTPAK - SAFE INSIDE
AD PRINT | GOLD | STEPS FOR LIFE
AD PRINT | SILVER | P&G LENOR - FLOWER BUCKETS
AD'OR | 7x GOLD
LURZER'S ARCHIVE | EASTPAK - SAFE INSIDE
LURZER'S ARCHIVE | STEPS FOR LIFE
CANNES LIONS | SHORTLIST | OUTDOOR POSTER | EASTPAK - SAFE INSIDE
EUROBEST | BRONZE | MEDIA | P&G LENOR - FLOWER BUCKETS
AD PRINT | BRONZE | P&G LENOR - FLOWER BUCKETS