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© BOBTOMA

I'm a Romanian-born award-winning Creative Director/Art Director currently based in Milwaukee, Wisconsin. In over 18 years of advertising, I worked with passion for global and local agencies, concepting and developing integrated campaigns, crossing from traditional to digital, and in between. Being hands-on creative, skilled in art direction, graphic design, and illustration.


I believe in disruptive ideas that can stop people from day to day life. My approach is to identify the problem, find the true human insight, and point out the interesting tension since the brief has been established. My professional maxim "Idea first, crafted execution later" stands firm for my whole work.

During my career, I worked for many brands, including CPG, automotive, banking, farming, telecom, or pharma. Here are few:

Pioneer - Corteva Agriscience, Zoetis, Trane, P&G, Renault (Dacia), SAB Miller, Ferrero, Mars (M&Ms, Wrigley), Granini, ING Bank, Orange, Romtelecom, GSK (Parodontax), OMV Petrom, Virgin Radio, Tuborg, VISA, British American Tobacco, JTI, ING, Tuborg, Tiriac Energy, United Way Romania, Capital, Beneva Foundation, Eastpak, and more. 

 

I achieved many accolades in Cannes Lions, Eurobest, Clio, New York Festivals, Eurobest, Golden Drum, Effie, and my work has been published in Lurzer's Archive.

Outside the advertising world, I love Art, Cinematography, Interior Design, and I'm 24/7 dad for my boys, Simon and Nicolas, traveling, cooking, and playing Sequence with them. 

AWARDS & RECOGNITION

2018

GOLDEN DRUM FESTIVAL  |  SHORTLIST  |  UNITED WAY - EDUCATION WITHOUT INTERRUPTION

GOLDEN DRUM FESTIVAL  |  SHORTLIST  |  PRIMUS  - PRISON FIX UP

EPICA AWARDS  |  BRONZE  |  PRINT CRAFT  |  BENEVA - HOMELESS AT HOME

LURZER'S ARCHIVE  |  BENEVA - HOMELESS AT HOME

LURZER'S ARCHIVE 100 BEST DIGITAL ARTISTS  |  TIRIAC ENERGY - THE MIXED VEHICLE

2017

FIBRA ROMANIAN ADVERTISING AWARDS  |  SILVER   |  PRIMUS  - PRISON FIX UP

FIBRA ROMANIAN ADVERTISING AWARDS   |  PRIMUS  - PRISON FIX UP

2014

NEW YORK FESTIVALS  |  BRONZE  |  PRINT CRAFT  | CAPITAL NEWSPAPER - LIKE A BOSS

CLIO AWARDS  |  2 x SHORTLISTS  |  PRINT CRAFT  |  CAPITAL NEWSPAPER - LIKE A BOSS

EFFIE AWARDS  |  SILVER  |  OMV PETROM - ANDREI'S COUNTRY

EFFIE AWARDS  |  GOLD  |  SAB MILLER - URSUS COOLER LAUNCH

EFFIE AWARDS  |  GOLD  |  REACT - A CHANCE FOR LIFE

2013

CANNES LIONS  |  2 x SHORTLISTS  |  PRINT OUTDOOR CRAFT ILLUSTRATION  | CAPITAL NEWSPAPER - LIKE A BOSS

EUROBEST  |  PRINT  |  SILVER  |  CAPITAL NEWSPAPER - LIKE A BOSS

EUROBEST  |  BRONZE  |  OUTDOOR  |  CAPITAL NEWSPAPER - LIKE A BOSS

2012

EFFIE AWARDS  |  SILVER  |  DACIA RENAULT SANDERO - JUST LIVE

2010

CANNES LIONS  |  SHORTLIST  |  MEDIA  |  P&G LENOR - FLOWER WRAPPING FOIL

EFFIE AWARDS  |  GOLD  |  ROMTELECOM CLICKNET - THE RAIN

AD PRINT  |  GOLD  |  EASTPACK - SAFE INSIDE

AD PRINT  |  GOLD  |  STEPS FOR LIFE

AD PRINT  |  SILVER  |  P&G LENOR - FLOWER BUCKETS

AD'OR  |  7x GOLD

2009

CANNES LIONS  |  SHORTLIST  |  OUTDOOR POSTER  |  EASTPAK - SAFE INSIDE

EUROBEST  |  BRONZE  |  MEDIA  |  P&G LENOR - FLOWER BUCKETS

AD PRINT  |  BRONZE |  P&G LENOR - FLOWER BUCKETS