I'm a Romanian-born award-winning Creative Director / Art based in Milwaukee, Wisconsin, currently working as VP, Associate Creative Director at Science&Purpose, an Omnicom Health Group, New York. In more than 20 years of advertising, I worked for global and local agencies, concepting for integrated campaigns including TV, Print, Billboards, crossing from traditional to digital, and in between. Being hands-on creative, skilled in art direction, graphic design, and illustration.

I strongly believe in the disruptive ideas that stop people from their daily routine.

My approach is to identify the problem, find the true human insight, and point out the interesting tension since the brief has been established. My professional maxim "Idea first, crafted execution later" stands firm through all of my work.

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During my career, I worked for brands from different areas, including CPG, automotive, banking, farming, telecom, or pharma. Here are a few:

Soliqua - Sanofi, Tepezza, Krystexxa - Horizon Therapeutics, Abbott Labs, Pioneer - Corteva Agriscience, Zoetis, Trane, P&G, Dacia - Renault, Ursus, Ciucas - SAB Miller, Kinder, Bueno - Ferrero, M&Ms, Wrigley - Mars, Pepsi, Granini, ING Bank, Orange, Romtelecom, Parodontax, Blend-a-med, Sensodyne - P&G, OMV Petrom, Virgin Radio, Tuborg, VISA, British American Tobacco, JTI, Tuborg, Tiriac Energy, United Way Romania, Capital, Beneva Foundation, Eastpak, and more. 

I achieved  accolades in D&AD Awards, Cannes Lions, Eurobest, Clio, New York Festivals, Eurobest, Golden Drum, Effie, and my work has been published in Lurzer's Archive.

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Outside advertising, I love Art, Cinematography, Interior Design, Drawing, and I'm also 24/7 dad for my boys, Simon and Nicolas, traveling, cooking, and playing basketball together. 

AWARDS

2022

D&AD AWARDS  |  SHORTLIST  |  ILLUSTRATION  |  IPPU - THE EVERYDAY LABELS

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2018

GOLDEN DRUM FESTIVAL  |  SHORTLIST  |  UNITED WAY - EDUCATION WITHOUT INTERRUPTION

GOLDEN DRUM FESTIVAL  |  SHORTLIST  |  PRIMUS  - PRISON FIX UP

EPICA AWARDS  |  BRONZE  |  PRINT CRAFT  |  BENEVA - HOMELESS AT HOME

LURZER'S ARCHIVE  |  BENEVA - HOMELESS AT HOME

LURZER'S ARCHIVE 100 BEST DIGITAL ARTISTS  |  TIRIAC ENERGY - THE MIXED VEHICLE

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2017

FIBRA ROMANIAN ADVERTISING AWARDS  |  SILVER   |  PRIMUS  - PRISON FIX UP

FIBRA ROMANIAN ADVERTISING AWARDS   |  PRIMUS  - PRISON FIX UP

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2014

NEW YORK FESTIVALS  |  BRONZE  |  PRINT CRAFT  | CAPITAL NEWSPAPER - LIKE A BOSS

CLIO AWARDS  |  2 x SHORTLISTS  |  PRINT CRAFT  |  CAPITAL NEWSPAPER - LIKE A BOSS

EFFIE AWARDS  |  SILVER  |  OMV PETROM - ANDREI'S COUNTRY

EFFIE AWARDS  |  GOLD  |  SAB MILLER - URSUS COOLER

EFFIE AWARDS  |  GOLD  |  REACT - A CHANCE FOR LIFE

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2013

CANNES LIONS  |  4 x SHORTLISTS  |  PRINT/OUTDOOR CRAFT ILLUSTRATION  |  CAPITAL NEWSPAPER - LIKE A BOSS

EUROBEST  |  SILVER  |  PRINT  |  CAPITAL NEWSPAPER - LIKE A BOSS

EUROBEST  |  BRONZE  |  OUTDOOR  |  CAPITAL NEWSPAPER - LIKE A BOSS

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2012

EFFIE AWARDS  |  SILVER  |  DACIA RENAULT SANDERO - JUST LIVE

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2010

CANNES LIONS  |  SHORTLIST  |  MEDIA  |  P&G LENOR - FLOWER WRAPPING FOIL

EFFIE AWARDS  |  GOLD  |  ROMTELECOM CLICKNET - THE RAIN

AD PRINT  |  GOLD  |  EASTPAK - SAFE INSIDE

AD PRINT  |  GOLD  |  STEPS FOR LIFE

AD PRINT  |  SILVER  |  P&G LENOR - FLOWER BUCKETS

AD'OR  |  7x GOLD

LURZER'S ARCHIVE  |  EASTPAK - SAFE INSIDE 

LURZER'S ARCHIVE  |  STEPS FOR LIFE

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2009

CANNES LIONS  |  SHORTLIST  |  OUTDOOR POSTER  |  EASTPAK - SAFE INSIDE

EUROBEST  |  BRONZE  |  MEDIA  |  P&G LENOR - FLOWER BUCKETS

AD PRINT  |  BRONZE |  P&G LENOR - FLOWER BUCKETS

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