I'm a Romanian-born award-winning Creative Director/Art Director currently based in Milwaukee, Wisconsin. In over 18 years of advertising, I worked with passion for global and local agencies, concepting and developing integrated campaigns, crossing from traditional to digital, and in between. Being hands-on creative, skilled in art direction, graphic design, and illustration.

I believe in disruptive ideas that can stop people from day to day life. My approach is to identify the problem, find the true human insight, and point out the interesting tension since the brief has been established. My professional maxim "Idea first, crafted execution later" stands firm for my whole work.

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During my career, I worked for many brands, including CPG, automotive, banking, farming, telecom, or pharma. Here are few:

Pioneer - Corteva Agriscience, Zoetis, Trane, P&G, Renault (Dacia), SAB Miller, Ferrero, Mars (M&Ms, Wrigley), Granini, ING Bank, Orange, Romtelecom, GSK (Parodontax), OMV Petrom, Virgin Radio, Tuborg, VISA, British American Tobacco, JTI, ING, Tuborg, Tiriac Energy, United Way Romania, Capital, Beneva Foundation, Eastpak, and more. 

 

I achieved many accolades in Cannes Lions, Eurobest, Clio, New York Festivals, Eurobest, Golden Drum, Effie, and my work has been published in Lurzer's Archive.

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Outside the advertising world, I love Art, Cinematography, Interior Design, and I'm 24/7 dad for my boys, Simon and Nicolas, traveling, cooking, and playing Sequence with them. 

CANNES LIONS ................................................... 8 SHORTLISTS - 2009, 2010, 2013

EUROBEST ............................................................ 1 SILVER, 2 BRONZE - 2009, 2013

CLIO AWARDS ..................................................... 2 SHORTLISTS - 2014

NEW YORK FESTIVALS ...................................  1 BRONZE - 2014

EPICA AWARDS ................................................... 1 BRONZE - 2018

GOLDEN DRUM ................................................... 2 SHORTLISTS - 2018

AD PRINT ............................................................... 1 GOLD, 1 SILVER, 2 BRONZE, BEST TYPO - 2009, 2010

EFFIE AWARDS ROMANIA .............................. 2 GOLD, 3 SILVER - 2009, 2010, 2013

AD'OR ROMANIA ................................................  7 GOLD, 1 SILVER - 2009, 2010

FIBRA AWARDS ................................................... 1 SILVER, 1 BRONZE - 2017

LURZER'S ARCHIVE .......................................... 10 FEATURED CAMPAIGNS

LURZER'S 100 BEST DIGITAL ARTISTS ...... 1 FEATURED CAMPAIGN