Totti Cafe - Strauss Group
COFFEE FOR THE SENSES
Totti has to represent a radical shift in the coffee experience. Because from now on, coffee will be much more than just a sip from a cup; it is about unleashing a sensorial symphony around the consumer. A modern ritual to make all the senses vibrate.
Therefore we launched "SENSORIALISM", a creative platform with this manifesto behind: "Coffee is not just a physical act, it's a performance which triggers a multi-sensory experience, an explosion of aroma, color, and sound, feel-able hues beyond the visual spectrum. Sounds expressed as images, warm touches expressed as aromas, taste expressed an inspiration. It's time to reconsider know about coffee because SENSORIALISM means tastes that incite synesthetic coffee experiences. A world collection of coffee emotions. Modern art of taste. A symphony of tastes."
To communicate this in a campaign across channels, we've created a series of five flamboyant visuals for all human senses made by Raluca Bararu, one of the best-crafted illustrator.
Role: Group Creative Director / Art Director | Agency: PUBLICIS, RO