Ursus Breweries wanted to launch a new special can for Ursus Cooler, a mix of beer and lemonade. This was designed with an innovative cooler sensor that shows the perfect temperature for drinking. The creative idea behind the TV ad and also for the other channels was to dramatize this innovation by showing how powerful is the ice freezing effect of an Ursus Cooler during a hot summer day. Even a huge meteorite approaching on the Earth could be frozen by this special can