Ursus Cooler - SAB Miller



Ursus Breweries wanted to launch a new special can for Ursus Cooler, a mix of beer and lemonade. This special can was designed with an innovative cooler sensor which shows the best temperature to drink. The creative idea for a TV commercial and other channels was to dramatize this by showing how powerful is the ice freezing effect of an Ursus Cooler on a hot summer day. Even a huge meteorite approaching on Earth could be frozen.


Role: Group Creative Director / Art Director | Agency: Graffiti BBDO, RO

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© Bob Toma