STEPS FOR LIFE
Steps for Life is a non-profit foundation that is raising funds to help children who have cancer and also for hospitals to treat them in special conditions.
The idea behind this campaign was to tell people in an intrigued way how to help them. When sick children are in a hospital, even childhood stories could be affected. Pinocchio and Little Riding Hood, the famous heroes from the books, look sick and their environment looks like a hospital. If you donate, you keep the fairytales alive.
Role: Head of Art / Agency: Grey Worldwide, Bucharest, Romania
Additional credits: Vlad Macarie - AD / Eugen Suman - CW / Claudiu Dobrita - CD / Roman Tolici - Illustrator