Granini wanted to launch new labels under the same well-known tagline "Fruits love Granini" - the taste of Granini is so delicious even the fruits love it. The main message is focusing on awareness and delicious taste appreciated in over 70 countries.
The TV commercial shows international love stories between fruits and Granini bottle but in a very specific way for each country.
Role: Group Creative Director / Art Director
Agency: PUBLICIS, RO
CW: Andreea Popa
AD: Alex Tache
Photographer: Macri Studio