TEPEZZA - HORIZON THERAPEUTICS
TEPEZZA is a prescription medicine that treats Thyroid Eye Disease (TED), a condition where your immune system mistakenly attacks the muscle and fat tissue behind your eyes, causing inflammation (redness and swelling) and scar tissue to form.
TED patients are more likely to take action when they see or hear content specific to the individual symptoms they experience. So, we brought to life a metaphors they use to describe the symptoms creating an animated campaign depicting four different issues associated with TED. To hit the category cue hard and immediately connect with patients, we put the eye in front and center in a bold, bright and symptomatically insightful way.
Role: Creative Director/Art | Agency: Area 23 FCB NY
Additional credits: Larry Kirschner - CD Copy | Guy Mannshardt - CD Art | David Adler - GCD | Jason Graff - ECD | Tim Hawkey - CCO | Connor Reilly - ACD | Nathan Caswell - Director | Jack Hogan - Producer | SMOG - Production Studio