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IPPU PACKAGING

VALUES

WE STICK TO

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FINALIST

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FINALIST

THE CONTEXT

The corporate world buzzes with values or brand beliefs. Most of them are hollow, or just plain dishonest. But just because brand values are misused that doesn’t make them less valuable—especially if a company walks the walk. Furthermore, the world in 2023 more than ever needs companies and people with strong, authentic values.

THE IDEA

We are IPPU, a family-owned business that grew from a small company to the largest innovative self-adhesive label manufacturer in Romania. In 2023, we brought our values to life by making them into the product we are known for.

THE EXECUTION

The 2023 IPPU Calendar consists of 12 values that we stick to no matter what, in the form we love the most: innovative, playful, creative stickers/self-adhesive labels. We shared the calendar with our current and prospective clients to give them a daily dose of inspiration as well as invite them to test our product by playing with and sticking the self-adhesive labels on agendas, computers, windows, doors, bags, etc. and experience in real life our innovations in labeling.

Role:

Creative Director/Art/Graphic Designer/Typographer

 

Additional credits:

CD/CW: Alex Strimbeanu

Graphic Designer/DTP: Noemi Sandu

Prod. Co: Gabi Sichim

Photographer: Ionut Macri

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