IPPU PACKAGING
VALUES
WE STICK TO
THE CONTEXT
The corporate world buzzes with values or brand beliefs. Most of them are hollow, or just plain dishonest. But just because brand values are misused that doesn’t make them less valuable—especially if a company walks the walk. Furthermore, the world in 2023 more than ever needs companies and people with strong, authentic values.
THE IDEA
We are IPPU, a family-owned business that grew from a small company to the largest innovative self-adhesive label manufacturer in Romania. In 2023, we brought our values to life by making them into the product we are known for.
FINALIST
FINALIST
BRONZE
THE EXECUTION
The 2023 IPPU Calendar consists of 12 values that we stick to no matter what, in the form we love the most: innovative, playful, creative stickers/self-adhesive labels. We shared the calendar with our current and prospective clients to give them a daily dose of inspiration as well as invite them to test our product by playing with and sticking the self-adhesive labels on agendas, computers, windows, doors, bags, etc. and experience in real life our innovations in labeling.
Role:
Creative Director/Art/Graphic Designer/Typographer
Additional credits:
CD/CW: Alex Strimbeanu
Graphic Designer/DTP: Noemi Sandu
Prod. Co: Gabi Sichim
Photographer: Ionut Macri
