FINALIST

THE CONTEXT

The Covid-19 pandemic took over the world in early 2020. While we stayed at home to limit the virus spread, the house became a multi-functional space - office, meeting room, gym, restaurant, cinema and more. But living in a confined area for several months had a negative impact on people's emotional well-being.

That's why IPPU Packaging, the largest innovative self-adhesive label manufacturer in Romania, stepped in to brighten the day. And the year.

THE IDEA

We designed The Everyday Labels Calendar as an entertaining way of labeling the objects and areas throughout the home.

THE EXECUTION

We helped people put things - and sometimes their lives - in order during lockdown, by offering them funny, eye-candy labels for special occasions like Children's Day, Valentine's Day, Christmas and other holidays. Or labels for day-to-day use, on jars of homemade jams, casseroles of banana bread, storing boxes and bags. Or even labels for little heartfelt messages glued around the house, to surprise the roommates and bring a smile on their faces.

IPPU Packaging clients got really creative, used the labels and asked for additional collections. And so, with The Everyday Labels Calendar, life at home became more homey in 2021.

Role:

Creative Director/Art/Illustrator

Additional credits:

CW: Radu Constantinescu

Prod. Co: Printco