Orotoro, positioned as a burger restaurant chain for carnivores, wanted to launch a new restaurant in December, a month when Romanians want to have their traditional Christmas product on the table: COZONAC.
How do we talk about BURGER around the holidays?
Let’s bring Cozonac and Burger together in a surprising way. When everyone thinks about Christmas, let’s remind people that real carnivores do not give up meat even for holidays. We created a new product, a special edition of celebration, a surprising “cozonac” with burger ingredients: tasty and especially for carnivores.
Role: Creative Director | Agency: Rusu+Bortun
Additional credits: Mihaela Neatu - GCD copy / Andrei Paduraru - CW / Eugen Preda - AD / Marc Bortun - CD / Catalin Rusu - CCO
Romanian Christmas Carol