Orotoro, positioned as a burger restaurant chain for carnivores, wanted to launch a new restaurant in December, a month when Romanians want to have their traditional Christmas product on the table: COZONAC.



How do we talk about BURGER around the holidays?



Let’s bring Cozonac and Burger together in a surprising way. When everyone thinks about Christmas, let’s remind people that real carnivores do not give up meat even for holidays. We created a new product, a special edition of celebration, a surprising “cozonac” with burger ingredients: tasty and especially for carnivores.



Role: Creative Director | Agency: Rusu+Bortun

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© Bob Toma