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Dacia is a Romanian car, subsidiary of French group Renault. They wanted to launch a new Dacia Sandero worldwide. The international brief was to create a TV commercial easily adapted in every country, positioning Sandero as a car for young and active people, but in the meantime time an affordable one, not expensive.

Together with Graffiti BBDO team we won the international pitch with the creative concept: "Some people live for their car. Others just live." The TV Ad depicts parallel stories of two guys, setting up a contrast between one guy who literally lives for his car, spending many hours cleaning and being over cared and another guy who lives life to the fullest, driving to the mountains and enjoying best moments with his friends. 



Role: Group Creative Director / Art Director

Agency: Graffiti BBDO, RO

CD: Mihai Gongu

GCD: Alex Strimbeanu

CW: Alex Boiangiu

AV Producer: Liviu Isop

Director: Tim Lohr
Production : Saga Film


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