Dacia Sandero - Renault


Dacia is a Romanian car, made by French group Renault. They wanted to launch a new Dacia Sandero worldwide. The international brief was to create a TV commercial easily adapted in every country, positioning Sandero as a car for young and active people, but in the same time an affordable one, not luxury or expensive. Together with Graffiti BBDO team, we won the international pitch with a creative concept named "Some people live for their car. Others just live." In a few words, the script tells the parallel stories of two guys, making a contrast between one who literally lives for his car, spending many hours around cleaning and being over cared with his car and the other one who lives life, driving to the mountains and enjoying time with his friends. 



Role: Group Creative Director / Art Director | Agency: Graffiti BBDO, RO



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© Bob Toma