top of page

THE NATIONAL ROMANIAN LIBRARY

SELFIE WITH

CLASSICS

The National Romanian Library wanted an awareness campaign to communicate that they started to digitize all books. Therefore, people, especially the young generation, can read books on digital devices.

​

 

How to do this in a traditional billboard and press campaign?

By showing the heroes from the books making selfie in a tense moment of the story. The visual execution was inspired by book illustrations.

​

 

AdAge_Wordmark_08021720170915444.png
creativity-online.jpg

Role: Group Creative Director / Art Director / Illustrator

Agency: PUBLICIS, RO

CW: Marius Tudor 

CD: Jorg Riommi

Illustrator: Vali Petridean

Illustrator: Mihai Tenovici

 

Dracula-selfie.jpg
Anna-Karenina-selfie.jpg
Musketeers-selfie.jpg
Bibl.Nationala-mag-mockup.jpg
Bibl.Nationala-bookmark-mockup.gif
Bibl.Nationala_Roll_up_mockup.jpg
Bibl.Nationala-Outdoor-mockup.jpg
bottom of page