The National Romanian Library
SELFIE WITH CLASSICS
The National Romanian Library wanted an awareness campaign to communicate that they started to digitize all books. Therefore, people, especially the young generation, can read books on digital devices.
How to do this in a traditional billboard and press campaign?
By showing the heroes from the books making selfie in a tense moment of the story.
The visual execution was inspired by book illustrations.
Role: Group Creative Director / Art Director / Illustrator (The Three Musketeers) | Agency: PUBLICIS, RO
Additional credits: Marius Tudor - CW / Jorg Riommi - CD / Vali Petridean - Illustrator / Mihai Tenovici - Illustrator