THE NATIONAL ROMANIAN LIBRARY
The National Romanian Library wanted an awareness campaign to communicate that they started to digitize all books. Therefore, people, especially the young generation, can read books on digital devices.
How to do this in a traditional billboard and press campaign?
By showing the heroes from the books making selfie in a tense moment of the story. The visual execution was inspired by book illustrations.
Role: Group Creative Director / Art Director / Illustrator
Agency: PUBLICIS, RO
CW: Marius Tudor
CD: Jorg Riommi
Illustrator: Vali Petridean
Illustrator: Mihai Tenovici