The National Romanian Library

SELFIE WITH CLASSICS

The National Romanian Library wanted an awareness campaign to communicate that they started to digitize all books. Therefore, people, especially the young generation, can read books on digital their devices.

How to do this in a traditional billboard and press campaign?

By showing the heroes from the books making selfie in a tense moment of the story. 

The visual execution was inspired by book illustration.

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Role: Group Creative Director / Art Director / Illustrator (The Three Musketeers) | Agency: PUBLICIS, RO

 

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Anna-Karenina-selfie.jpg
Musketeers-selfie.jpg
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© Bob Toma