ING TECH - ING BANK
A LOGO YOU CAN WORK IN
BACKGROUND
ING Tech is a community of talented, passionate, and collaborative software engineers who bring to life innovative banking solutions with global impact, across ING. They were looking for a new office, something like a statement-building – one that speaks about their personality.
IDEA
An open call for concepts manifested through a contest where most creative architects could propose their versions of ING Tech statement-building. One which could express its personality and values. Thus, we created An office for one person, which was not solely about ING Tech, but rather about its representatives.
SOLUTION
Based on the project identity, we developed a mini-office space which could be used only by one person. This office was available for people who desired a free place to work undisturbed. Online, An office for one person was published on real-estate websites, where it could be rented for the non-negotiable sum of 0 (zero) RON. It hasn’t missed Social Media either, where it was liked and shared by influencers, creatives, or people who simply appreciated the idea.
This action was amplified through communication materials placed in high traffic areas of interest for the targeted communities, like Palatul Universul and The Institute.
Role: Creative Director / Director
Agency: Rusu+Bortun
GCD : Mircea Craciun
CCO: Catalin Rusu
CD: Marc Bortun
Senior CW: Marius Tudor
AD: Eugen Preda
CW: Andrei Paduraru
Typographer: Bianca Dumitrascu
