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Pioneer - LumiGEN™





LumiGEN™ is an innovative seed treatment for corn and soybean that highly protects the seed for better yield results. The concept was to represent the protection as a shield that speaks more about innovation and high technology.


To do so, we've shot the seeds in very extreme close-ups, showing their spectacular details. Then we applied a dynamic CGI shield built upon the seed and the roots. The visuals and videos have been used later on many channels such as social media, websites, print ads, or trade shows.

Role: Creative Director/Art Director | Agency: Bader Rutter

Additional credits: James Harvey - CW | Stephen Fong - CS | Courtney Spencer - Producer | Taylor James - Photo Video Production 

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