WHERE PROTECTION MEETS PERFORMANCE
LumiGEN™ is an innovative seed treatment for corn and soybean that highly protects the seed for better yield results. The concept was to represent the protection as a shield that speaks more about innovation and high technology.
To do so, we've shot the seeds in very extreme close-ups, showing their spectacular details. Then we applied a dynamic CGI shield built upon the seed and the roots. The visuals and videos have been used later on many channels such as social media, websites, print ads, or trade shows.
Role: Creative Director/Art Directo
Agency: Bader Rutter
CW: James Harvey
CS: Stephen Fong
Producer: Courtney Spencer
Photo Video Production: Taylor James Studio