Lenor - P&G


The client brief was to create awareness for Lenor, a flower-scented laundry softener.


We came up with the idea to replace the flower buckets of the Romanian florists with Lenor bottle-shaped buckets. Thus we've emphasized the flower fragrances of Lenor laundry softener in a free of charge and powerful way.


Role: Senior Art Director | Agency: GREY WORLDWIDE, RO

Additional credits: Alex Strimbeanu - Senior CW / Claudiu Dobrita - CD

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