Lenor - P&G

FLOWER BUCKETS

The client brief was to create awareness for Lenor, a flower-scented laundry softener.

 

We came up with the idea to replace the flower buckets of the Romanian florists with Lenor bottle-shaped buckets. Thus we've emphasized the flower fragrances of Lenor laundry softener in a free of charge and powerful way.

 

Role: Senior Art Director | Agency: GREY WORLDWIDE, RO

Additional credits: Alex Strimbeanu - Senior CW / Claudiu Dobrita - CD