Lenor - P&G
The client brief was to create awareness for Lenor, a flower-scented laundry softener.
We came up with the idea to replace the flower buckets of the Romanian florists with Lenor bottle-shaped buckets. Thus we've emphasized the flower fragrances of Lenor laundry softener in a free of charge and powerful way.
Role: Senior Art Director | Agency: GREY WORLDWIDE, RO
Additional credits: Alex Strimbeanu - Senior CW / Claudiu Dobrita - CD