Parodontax - GSK

BLEEDING GUMS

Parodontax is a special tooth-paste that stops bleeding and makes gums strong. To make awareness, we created a series of eye-catchy print ads and posters. The idea behind this series was to show the gums in many critical situations losing blood and tell people do not to let them die. Using digital illustration we humanized gums by giving them a human body, with arms and feet. 

​