Parodontax - GSK

BLEEDING GUMS

Parodontax is a special tooth-paste that stops bleeding and makes gums strong. To make awareness for that we created a series of eye-catchy print ads and posters. The idea behind of this series was to show the gums in many critical situations loosing blood and tell people do not let them die. Using digital illustration we humanized gums by giving them a human body, with arms and feet. 

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© Bob Toma