Parodontax - GSK

BLEEDING GUMS

Parodontax is a tooth-paste that stops bleeding and making gums strong. Based on this fact, we created a series of eye-catchy print ads and posters for stomatologists. The idea was to depict the gums in some critical situations where they are losing blood till death. 

Role: Head of Art / Agency: GREY Worldwide Bucharest

Additional credits: Eugen Suman - CW / Vlad Macarie - AD / Claudiu Dobrita - CD / Victor Trifan - Illustrator

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