ClickNet was one of the biggest Internet providers in Romania.
Together with the creatives from GREY, we've developed a successful integrated campaigns including TV, print, outdoor, and other digital channels.
The Rain was one of these campaigns. Using the ClickNet symbols, colored arrows, we came up with the idea that the internet from ClickNet is like a magic rain made by colorful arrows. A rain that changes everything around, from ordinary into extraordinary. This concept was then amplified in across channels.
Role: Senior Art Director | Agency: GREY Worldwide Romania
Additional credits: Alex Strimbeanu - Senior CW | Stefan Vasilachi - CD |
Claudiu Dobrita - CD | Shahar Segal - Director | Castel Film Studio - Production