TEPEZZA - HORIZON THERAPEUTICS
LISTEN TO YOUR EYES
TEPEZZA is a prescription medicine that treats Thyroid Eye Disease (TED), a condition where your immune system mistakenly attacks the muscle and fat tissue behind your eyes, causing inflammation (redness and swelling) and scar tissue to form.
The “Listen To Your Eyes” campaign consisted of a holistic approach to reach our target audience of Graves’ patients with eye symptoms as well as caregivers through multiple channels. These included TV, social, online banners/video/audio, printed brochures and more. Media placements and messaging targeted our patient population to be their own best advocate for treatment – know their potential risk, symptoms to look out for and seeing the right doctor who specialized in treating Thyroid Eye Disease (TED).
Role: Creative Director/Art | Agency: Area 23 FCB NY
Additional credits: Larry Kirschner - CD Copy | Guy Mannshardt - CD Art | David Adler - GCD | Jason Graff - ECD | Tim Hawkey - CCO | Conner Reilly - ACD | Sophy Holland - Photo | Nathan Caswell - Director | Jihane Ghostine, Jack Hogan, Renee Jung - Producers | Public Records - Production Studio