The “Listen To Your Eyes” campaign consisted of a holistic approach to reach our target audience of Graves’ patients with eye symptoms as well as caregivers through multiple channels. These included TV, social, online banners/video/audio, printed brochures and more. Media placements and messaging targeted our patient population to be their own best advocate for treatment – know their potential risk, symptoms to look out for and seeing the right doctor who specialized in treating Thyroid Eye Disease (TED).

Role: Creative Director/Art | Agency: Area 23 FCB NY

Additional credits: Larry Kirschner - CD Copy | Guy Mannshardt - CD Art | David Adler - GCD | Jason Graff - ECD | Tim Hawkey - CCO | Conner Reilly - ACD | Sophy Holland - Photo | Nathan Caswell - Director | Jihane Ghostine, Jack Hogan, Renee Jung - Producers | Public Records - Production Studio