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TEPEZZA is a prescription medicine that treats Thyroid Eye Disease (TED), a condition where your immune system mistakenly attacks the muscle and fat tissue behind your eyes, causing inflammation (redness and swelling) and scar tissue to form.

The “Listen To Your Eyes” campaign consisted of a holistic approach to reach our target audience of Graves’ patients with eye symptoms as well as caregivers through multiple channels. These included TV, social, online banners/video/audio, printed brochures and more. Media placements and messaging targeted our patient population to be their own best advocate for treatment – know their potential risk, symptoms to look out for and seeing the right doctor who specialized in treating Thyroid Eye Disease (TED).

Role: Creative Director/Art

Agency: Area 23 FCB NY

CD Copy: Larry Kirschner

CD Art: Guy Mannshardt

GCD: David Adler

ECD: Jason Graff

CCO: Tim Hawkey

ACD: Conner Reilly

Photography: Sophy Holland

Director: Nathan Caswell

AV Producers: Jihane Ghostine,

Jack Hogan, Renee Jung

Production Studio: Public Records

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