Foreign Policy is a prestigious magazine focused on global affairs, current events, and international policy. Its articles are written in a plain style, easy to understand for every reader.
The politics of the world is a complicated universe. Behind shaking hands, you can find a lot of diplomatic meetings, hidden agreements, many interests, and unthinkable connections.
The idea of this campaign was to show the mission of Foreign Policy to make global politics easy to understand for everyone by telling people "How the world works".
Role: Creative Director/Art Director/Illustrator
Agency: Graffiti BBDO, Romania
CW: Andreea Popa
Strategic Planner: Eleodor Ghenoiu