Lenor - P&G
The brief was to create awareness for Lenor, flower-scented laundry softener.
How to do that in an unexpected way?
We've created a wrapping foil reproducing the Lenor bottle artwork placed in flower shops across Bucharest, Romania and also available through flower delivery services. All this during a Sunday of Flowers, a traditional feast in Romania celebrating the arrival of spring.
Role: Senior Art Director / Director | Agency: GREY WORLDWIDE, RO