Lenor - P&G

FLOWER WRAPPING

FOIL

The brief was to create awareness for Lenor, a flower-scented laundry softener from P&G, using unconventional media.

For that, we've created wrapping foils reproducing the Lenor bottle artwork and then we placed them in flower shops across Bucharest, Romania, but also in some flower delivery services. All this during a Sunday of Flowers, a traditional feast in Romania celebrating the arrival of spring.

 

Role: Senior Art Director / Director | Agency: GREY WORLDWIDE, RO

Additional credits: Alex Strimbeanu - Senior CW / Claudiu Dobrita - CD

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