Lenor - P&G

FLOWER WRAPPING

FOIL

The brief was to create awareness for Lenor, flower-scented laundry softener.

 

How to do that in an unexpected way?

We've created a wrapping foil reproducing the Lenor bottle artwork placed in flower shops across Bucharest, Romania and also available through flower delivery services. All this during a Sunday of Flowers, a traditional feast in Romania celebrating the arrival of spring.

 

www.pg.com

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Role: Senior Art Director / Director | Agency: GREY WORLDWIDE, RO

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