Eastpak is a backpack brand well known for its strength and resistance proved by a lifetime warranty (for legal reasons, the warranty is limited to 30 years).
They wanted to communicate this claim in print and outdoor campaign in a way that touches the young generation.
Therefore, we came up with this idea:
Eastpak backpack is built so resistantly that you can literally feel safe if you are inside.
Role: Head of Art
Agency: GREY WORLDWIDE, Romania
CW: Razvan Raicu
AD: Vladimir Taroi
CD: Claudiu Dobrita