Eastpak

SAFE INSIDE

Eastpak is a backpack brand well known for its strength and resistance proved by a lifetime warranty (for legal reasons, the warranty is limited to 30 years).

 

They wanted to communicate this claim in print and outdoor campaign in a way that touches the young generation. 

 

Therefore, we came up with this idea:

Eastpak backpack is built so resistantly that you can literally feel safe if you are inside.

 

Role: Head of Art | Agency: GREY WORLDWIDE, RO

Additional credits: Razvan Raicu - CW / Vladimir Taroi - AD / Claudiu Dobrita  - CD / Saddo - Illustrator