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EASTPAK

Eastpak is a backpack brand well known for its strength and resistance proved by a lifetime warranty (for legal reasons, the warranty is limited to 30 years).

SAFE INSIDE

They wanted to communicate this claim in print and outdoor campaign in a way that touches the young generation. 

Therefore, we came up with this idea:

Eastpak backpack is built so resistantly that you can literally feel safe if you are inside.

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Role: Head of Art

Agency: GREY WORLDWIDE, Romania

CW: Razvan Raicu

AD: Vladimir Taroi

CD: Claudiu Dobrita

Illustrator: Saddo

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