Eastpak is a backpacks brand well known for its strength and resistance proved by 30 years warranty.
They wanted to communicate this claim through a strong visual campaign appealing to the young generation.
So, we came up with the creative thought that Eastpak backpacks are so strong that you can literally feel safe if you are inside. Therefore, nobody can catch you, neither police when you graffitiing, nor your lover's dad.
Role: Head of Art | Agency: GREY WORLDWIDE, RO