The Civil Society Gala (Gala Societăţii Civile), an event that rewards the positive actions that improve life in the romanian society, reached this year the 15th edition. They wanted an anniversary campaign that speaks also for an outside audience, not only for the NGOs one. We set to transform the perception of “civil society” from something vague, away from daily needs, into something concrete, with a real impact on the daily lives. We end up with a campaign about small and big gestures made by unknown human beings, a public thank you note dedicated to the doers.
We decided to create custom isometric illustrations for each person and cause. The illustration is of the word MULȚUMIM (Thank You) decorated with details inspired from the cause the person worked on.