PIONEER - CORTEVA AGRICIENCE
WHAT MAKES PIONEER, PIONEER?
As a Pioneer Audio Tour follow-up, we launched a digital platform where people can explore many Pioneer places, all of them under this question "What makes Pioneer, Pioneer?".
The visual concept was built on a library of icons including customized icons for each Pioneer thing. Behind every animated icon is an interesting story about their R&D pipeline, services, and products.
Role: Art Director / Creative Director / Illustrator | Agency: Bader Rutter
Additional credits: Steve Silver - CD | James Harvey - CW | Kevin Deval - Senior Designer | Lauren Cook - AD | Paul Khuen - Animation