Pioneer - Corteva Agriscience

WHAT MAKES PIONEER, PIONEER?

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As a follow-up of the Pioneer Audio Tour website, we launched this digital platform where people can explore many things, many places, many facts, all of them under the question "What makes Pioneer, Pioneer?".

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The visual theme was built on a library of icons including customized icons for each Pioneer thing. Behind every animated icon is an interesting story about their R&D pipeline, services, and products.

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Role: Art Director / Creative Director / Illustrator | Agency: Bader Rutter

Additional credits: Steve Silver - CD | James Harvey - CW | Kevin Deval - Senior Designer | Lauren Cook - AD | Paul Khuen - Animation