Pioneer - Corteva Agriscience
WHAT MAKES PIONEER, PIONEER?
As a follow-up of the Pioneer Audio Tour website, we launched this digital platform where people can explore many things, many places, many facts, all of them under the question "What makes Pioneer, Pioneer?".
The visual theme was built on a library of icons including customized icons for each Pioneer thing. Behind every animated icon is an interesting story about their R&D pipeline, services, and products.
Role: Art Director / Creative Director / Illustrator | Agency: Bader Rutter
Additional credits: Steve Silver - CD | James Harvey - CW | Kevin Deval - Senior Designer | Lauren Cook - AD | Paul Khuen - Animation