Nowadays, parents spend fewer and fewer hours per day with their kids. When children don’t get proper attention and care at home from their parents, they feel abandoned. They are psychologically homeless in their own home.
Beneva Foundation wanted to start a conversation about this subject using digital and traditional channels. The idea was to show the kids playing alone in their rooms, but the rooms were dramatically changed in a dirty and gloomy street environment.
Role: Creative Director / Art Director | Agency: JANDL Bratislava Slovakia
Additional credits: Alex Strimbeanu - CD /CW | Salamagica - CGI studio