United Way Romania


Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organization United Way asked us to create a PSA, in order to raise awareness about this problem.



Children who interrupt school have a much lower chance to recover and build a career.



To interrupt school is to interrupt a career. Every child is a potential adult with a successful career. But children who drop out of school, even just for a while, will never fulfill their potential. To show the consequences of interrupting education, we took this idea into the future by applying it to adult careers.


Role: Creative Director / Art Director / Illustrator | Agency: Rusu+Bortun RO 

Aditional credits: Mihaela Neatu - CD copy / Catalin Rusu - CCO / Bogdan Pop - Illustrator / Andrei Paduraru  - copy

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