Tiriac Energy




Tiriac Energy, a big oil company from Romania, part of the Tiriac Group, has launched a gas stations network across the country. The name Tiriac is usually associated with premium and expensive and people are afraid to choose. The brief was to create awareness of the quality of the gas but at the same time, making it affordable is for everyone. 

How to say that in a creative and visually striking way?

By showing how Tiriac Energy gas can fuel any type of engine no matter how the vehicle is. This gas can set in motion whatever you drive: a car, a van, a bus, or a tractor.


Role: Creative Director / Art Director | Agency: Rusu+Bortun RO


The car-truck-van-bus-tractor.jpg
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© Bob Toma