Tiriac Energy

THE MIXED

VEHICLE

 

Tiriac Energy, a big Romanian oil company, subsidiary of the Tiriac Group, has launched a gas station network across the country. The name Tiriac is usually linked with premium and quality, consumers perceiving its product as something expensive, hard to get. The brief was to create awareness for the brand and focusing on the quality, but at the same time, keeping a good price, and changing perception, from expensive to affordable for everyone.

 

How to say that in a creative and visually striking way?

 

By showing how Tiriac Energy gas can fuel any type of engine no matter how the vehicle is. This gas can set in motion whatever you drive: a car, a van, a bus, or a tractor.

 

Role: Creative Director / Art Director | Agency: Rusu+Bortun RO

Additional credits: Mircea Craciun - GCD / Macri Studio - Photography

 

best-ads.jpg
be8076e7739c1512648b527d_rw_1920.png
The car-truck-van-bus-tractor.jpg
Tiriac-mag-mockup.jpg
Tiriac-Outdoor-mockup.jpg

200 Best Digital Artists Worldwide - Lurzer's Archive

best200b.jpg
best200c.jpg
best200a.jpg
logo Bob Creative-02-03.png