Pioneer Seeds, one of the most iconic agricultural brands in America wanted to launch a campaign that speaks about its R&D pipeline. In the last years, the company image has changed, from a seed treatment provider into one of the industry-leading products and technology providers. All their products are developed and tested to meet local challenges.
But how to get this to the farmers and sales representatives?
We launched a radio campaign with 16 spots telling the story behind Pioneer’s R&D pipeline. Then we created a website like a virtual tour where people could stop and listen them all. For each place, we've created an animated icon related to the test or place. Also, we used these icons in digital space, social, and other media channels.
PIONEER - CORTEVA AGRISCIENCE
Role: Art Director / Creative Director / Illustrator
Agency: Bader Rutter
CD/Copy: Steve Silver
CW: James Harvey
CW: Rachel Weller
Designer: Abbie Enk
Animation: Paul Khuen -